[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.si-sawa.cz\/jak-funguji-internetove-vyhledavace\/#Article","mainEntityOfPage":"https:\/\/www.si-sawa.cz\/jak-funguji-internetove-vyhledavace\/","headline":"Jak funguj\u00ed internetov\u00e9 vyhled\u00e1va\u010de","name":"Jak funguj\u00ed internetov\u00e9 vyhled\u00e1va\u010de","description":"Hled\u00e1te-li n\u011bjakou informaci na internetu, nejlep\u0161\u00ed nebo nejlevn\u011bj\u0161\u00ed zbo\u017e\u00ed, program kina, obr\u00e1zky nebo filmy, pak zcela jist\u011b pou\u017eijete internetov\u00fd vyhled\u00e1va\u010d. U n\u00e1s jsou nejpopul\u00e1rn\u011bj\u0161\u00edmi vyhled\u00e1va\u010di \u010desk\u00fd Seznam a mezin\u00e1rodn\u00ed Google. S\u00a0t\u00edm jak se od po\u010d\u00e1tku devades\u00e1t\u00fdch let rozv\u00edjel internet, rozv\u00edjely se i vyhled\u00e1va\u010de. D\u0159\u00edve bylo hlavn\u00edm krit\u00e9riem pro optim\u00e1ln\u00ed funkci vyhled\u00e1va\u010d\u016f zad\u00e1v\u00e1n\u00ed t\u011bch spr\u00e1vn\u00fdch kl\u00ed\u010dov\u00fdch […]","datePublished":"2025-03-03","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.si-sawa.cz\/author\/#Person","name":"si-sawa.cz\n","url":"https:\/\/www.si-sawa.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"si-sawa.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.si-sawa.cz\/wp-content\/uploads\/img_a292709_w1739_t1505147429.jpg","url":"https:\/\/www.si-sawa.cz\/wp-content\/uploads\/img_a292709_w1739_t1505147429.jpg","height":0,"width":0},"url":"https:\/\/www.si-sawa.cz\/jak-funguji-internetove-vyhledavace\/","about":["Www"],"wordCount":409,"articleBody":"Hled\u00e1te-li n\u011bjakou informaci na internetu, nejlep\u0161\u00ed nebo nejlevn\u011bj\u0161\u00ed zbo\u017e\u00ed, program kina, obr\u00e1zky nebo filmy, pak zcela jist\u011b pou\u017eijete internetov\u00fd vyhled\u00e1va\u010d. U n\u00e1s jsou nejpopul\u00e1rn\u011bj\u0161\u00edmi vyhled\u00e1va\u010di \u010desk\u00fd Seznam a mezin\u00e1rodn\u00ed Google.S\u00a0t\u00edm jak se od po\u010d\u00e1tku devades\u00e1t\u00fdch let rozv\u00edjel internet, rozv\u00edjely se i vyhled\u00e1va\u010de. D\u0159\u00edve bylo hlavn\u00edm krit\u00e9riem pro optim\u00e1ln\u00ed funkci vyhled\u00e1va\u010d\u016f zad\u00e1v\u00e1n\u00ed t\u011bch spr\u00e1vn\u00fdch kl\u00ed\u010dov\u00fdch slov do \u010dl\u00e1nk\u016f, a tak bylo mo\u017en\u00e9 objevit tak krkolomn\u00e9 texty, \u017ee v\u00e1m z\u00a0neust\u00e1l\u00e9ho opakov\u00e1n\u00ed slov zmizel smysl \u010dl\u00e1nku nebo internetov\u00e9 nab\u00eddky. Dnes se vyhled\u00e1va\u010de zam\u011b\u0159uj\u00ed hlavn\u011b na obsah webov\u00fdch str\u00e1nek, a proto se auto\u0159i \u010dl\u00e1nk\u016f a online magaz\u00edn\u016f sna\u017e\u00ed sv\u00fdm \u010dten\u00e1\u0159\u016fm nab\u00eddnout co nejpest\u0159ej\u0161\u00ed obsah.Google a Seznam vyu\u017e\u00edvaj\u00ed takzvan\u00e9 automatick\u00e9 softwarov\u00e9 roboty, kter\u00fdm se tak\u00e9 \u0159\u00edk\u00e1 spidery nebo crawlery. Tito roboti neust\u00e1le sleduj\u00ed obsah internetu a nav\u0161t\u011bvuj\u00ed neuv\u011b\u0159itelnou rychlost\u00ed str\u00e1nku po str\u00e1nce, kterou tak zvan\u011b indexuj\u00ed. Indexy vytv\u00e1\u0159ej\u00ed z\u00a0ka\u017ed\u00e9ho hypertextov\u00e9ho odkazu (v\u011bt\u0161ina lid\u00ed to zn\u00e1 jako adresu nebo link) na cel\u00e9 s\u00edti a buduj\u00ed si tak vlastn\u00ed seznam, kter\u00fd na z\u00e1klad\u011b obsahu dan\u00e9 str\u00e1nky vyhodnocuj\u00ed jako relevantn\u00ed nebo nerelevantn\u00ed. Metodiku, kterou vyhled\u00e1va\u010de ur\u010duj\u00ed relevantnost, nezn\u00e1me, ale zpravidla jde o anal\u00fdzu obsahu str\u00e1nky a mno\u017estv\u00ed odkaz\u016f, kter\u00e9 na n\u00ed sm\u011b\u0159uje. D\u016fle\u017eit\u00fd je tak\u00e9 popisek webu. Google m\u00e1 pr\u00fd n\u011bkolik stovek krit\u00e9ri\u00ed podle nich\u017e se sortuj\u00ed vyhled\u00e1van\u00e9 str\u00e1nky.Tomu, aby se pr\u00e1v\u011b Va\u0161e str\u00e1nky objevovaly na prvn\u00edch m\u00edstech ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, se v\u011bnuje \u0159ada profes\u00ed, nap\u0159\u00edklad SEO specialist\u00e9, kreativn\u00ed copywrite\u0159i, linkbuide\u0159i a dal\u0161\u00ed nov\u00e1 odv\u011btv\u00ed.D\u016fle\u017eit\u00e9 je tak\u00e9 hodnocen\u00ed Page Rank. Jedn\u00e1 se o algoritmus, kter\u00fd vyhodnocuje d\u016fle\u017eitost webov\u00fdch str\u00e1nek podle stupnice 0 \u2013 1. Page Rank je vypracov\u00e1n na z\u00e1klad\u011b toho, kolik str\u00e1nek na danou adresu odkazuje. Tak\u00e9 samoz\u0159ejm\u011b po\u010d\u00edt\u00e1 s\u00a0d\u016fle\u017eitost\u00ed odkazuj\u00edc\u00ed i odkazovan\u00e9 str\u00e1nky.Pr\u00e1ce vyhled\u00e1va\u010d\u016f je v\u011bda. Na druhou stranu optimalizovat str\u00e1nky pro vyhled\u00e1va\u010d je tak\u00e9 hodn\u011b slo\u017eit\u00fd \u00fakol.                                                                                                                                                                                                                                                                                                                                                                                        4.8\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak funguj\u00ed internetov\u00e9 vyhled\u00e1va\u010de","item":"https:\/\/www.si-sawa.cz\/jak-funguji-internetove-vyhledavace\/#breadcrumbitem"}]}]